PRIVACY POLICY

LAST UPDATED April 2026

Privacy Policy

Your privacy matters to us.

Effective Date: April 26, 2026 Last Updated: April 26, 2026 Aurum Co. (a DBA of Kayla Burch Coaching LLC) Website: www.theaurumcompany.com

1. Introduction

Aurum Co. ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, engage with our services, and interact with our content.

By using our website or engagements, you consent to the terms outlined in this Privacy Policy. If you do not agree with the terms, please discontinue use of our site.

2. Information We Collect

2.1 Personal Information

When you interact with our website or services, we may collect personal information that you voluntarily provide, including but not limited to:

  • Name

  • Email address

  • Phone number

  • Billing and payment details

  • Mailing address

  • Business details (if applicable)

  • Social media handles

2.2 Automatically Collected Information

We may collect certain information automatically when you visit our website, including:

  • IP address

  • Browser type and version

  • Operating system

  • Device type

  • Referring website

  • Pages visited and time spent

  • Clickstream data

2.3 Cookies and Tracking Technologies

We use cookies, pixels, and tracking technologies to enhance your experience, personalize content, and analyze website traffic. You can control or disable cookies through your browser settings.

3. How We Use Your Information

We use the information collected for various purposes, including:

  • Providing and improving our services

  • Processing transactions and delivering engagements

  • Personalizing user experience and content

  • Communicating with you via email or correspondence

  • Sending occasional updates or relevant communications (you can opt out at any time)

  • Conducting analytics to improve website functionality and offerings

  • Protecting against fraudulent activity and unauthorized access

4. How We Share Your Information

We do not sell, rent, or trade your personal information. However, we may share your information with:

4.1 Service Providers

We may share data with trusted third-party service providers who assist in operating our website, processing payments, delivering services, and managing communications. These providers include, but are not limited to:

  • Payment processors (e.g., Stripe, PayPal)

  • Email and CRM platforms

  • Website hosting and analytics tools

4.2 Legal Compliance

We may disclose your information if required by law, in response to a subpoena, legal request, or to protect our legal rights, enforce policies, prevent fraud, or ensure safety.

4.3 Business Transfers

In the event of a business sale, merger, acquisition, or dissolution, user information may be transferred to the new entity.

5. Data Security

We implement industry-standard security measures to protect your personal information. However, no method of transmission over the internet is completely secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.

6. Third-Party Links & External Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites. Users should review the privacy policies of those third parties before engaging with them.

7. Your Rights & Choices

7.1 Opt-Out of Communications

You can unsubscribe from any non-essential communications at any time by clicking the "unsubscribe" link in any email or contacting us directly.

7.2 Access, Correction, and Deletion

You have the right to request access to, correction of, or deletion of your personal data. To make a request, contact us at kayla@kaylaburch.com.

7.3 California Residents (CCPA Compliance)

Under the California Consumer Privacy Act (CCPA), California residents have additional rights, including the right to request disclosure of data collected and to opt out of data selling (we do not sell personal data).

7.4 European Union Residents (GDPR Compliance)

If you are in the EU, under the General Data Protection Regulation (GDPR), you have the right to:

  • Request access to your personal data

  • Request corrections or deletions

  • Object to data processing

  • Withdraw consent for data collection

To exercise these rights, contact kayla@kaylaburch.com.

8. Children's Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If we discover such data has been collected, we will take steps to delete it.

9. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of our services after modifications constitutes acceptance of the revised terms.

10. Contact Us

If you have any questions or concerns regarding this Privacy Policy, contact us at:

Aurum Co. kayla@kaylaburch.com